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Pharmaceutical Ad Spending Continues to Climb in 2014

As illustrated by the latest data provided by Nielsen, the pharmaceutical industry’s expenditures on Direct-to-Consumer (DTC) advertising via measured media jumped by close to 10% last year when...

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Walgreens Adopts iBeacon to Personalize Coupons, Boost Sales

A Walgreens executive at the recent Mcommerce Summit: State of Mobile Commerce 2014 revealed that the company has launched an iBeacon pilot program in several New York stores. The decision to launch...

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Better Digital Marketing for Piramal Healthcare

Since 2012, Piramal Healthcare has been slowly but steadily increasing their digital marketing budget, which is now up 45 per cent from two years ago. If you’re not familiar, Piramal’s best-selling...

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The First Healthcare Marketing Impact Awards Now Accepting Nominations

With digital marketing becoming more prevalent than ever today in the world of healthcare, every company is striving the get their brand’s message out to the public in a clear and memorable way. As a...

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Digital Marketing the Key to Connecting with Patients for Waveny LifeCare

An integrated marketing plan that included social media, and upgraded website and hyper local news was what Kristin Sinatra and her team developed in order to make it easier for aging patients (and...

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Kaiser Permanente Launches 2014 Thrive Ads Campaign

Kaiser Permanente is gearing up again. As one of the nation’s largest health care providers, the company has chosen to focus its longest-running campaign on the accessibility of care online and in the...

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Cutting to the Chase: 9NOVA Launches Digital Marketing Program for Plastic...

9NOVA, a top integrated marketing agency, has announced a new program aimed at garnering plastic surgeons greater exposure for their medical practices. First, program designers studied the digital...

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comScore: Optimizing Content and Marketing Strategies for Today’s Health...

What’s the state of healthcare today? It’s confusing and complex, to say the least. But health insurers facing the unique challenges and opportunities across their digital channels ahead of the next...

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Digital Marketing Is the New House Call — and it’s a Prescription to Cure...

Healthcare is rapidly changing. Not just the insurance aspects — which are complex enough — but also the ways in which doctors and hospitals interact with patients. In many ways, a vision of the future...

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Why Healthcare Companies Should Shift More Budget to Mobile

By now, it’s clear to healthcare marketers and professionals alike that patients and medical organizations now view their mobile devices as important tools for healthcare services and communications....

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Affordable Care Act Advertising: Are Health Insurers Marketing Products...

The second year of the Affordable Care Act is just around the corner. The insurance marketplace has been radically remapped, but as long as people need insurance they will need guidance to make wise...

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WebMD Chooses Video As Strategy for Future

Change is happening. Now even longstanding content sites are having to up their game to retain readers — or, more properly stated now that video is king — viewers. “Content sites are nothing new. They...

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New Digital Marketing Resources Enter the Nip and Tuck Business

According to a new report from our sister site Mobile Marketing Watch, there’s a new firm in the marketplace catering exclusively to the plastic surgery industry. According to an announcement shared...

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Healthcare Continues to Show Greatest ROI on Digital Marketing

Blue Fountain Media, a leading NYC-based digital marketing agency that specializes in website design, brand strategy and digital marketing, is out with their latest report, which highlights the top...

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